Rally case study
The story behind the experience
- In fall 2021, Cinco marketing agency hired Atracktiv (who we’ve been working with for many years) to create an original activity for the general public. The client wanted to promote the Ford brand in an area of the Bell Centre (in the colours of the Montréal Canadiens) and Rogers Place (in the colours of the Edmonton Oilers).
The Atracktiv team, which specializes in interactive technology, passed us the puck so we could create fast games to showcase the new Bronco model in a fun way.
That’s how we created the Ford race.
Their business goals:
- Show the new Ford Bronco features in a fun new way
- Create a 2-min max. bilingual experience
- Reflect the Ford brand values
- Give participants something to remember by surprising them with a special Ford gift at the end of the experience