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Quest case study

Trois-Rivières food quests

The story behind the experience

SDC Centre-ville de Trois-Rivières, whose mission is to promote the economic development and vitality of downtown Trois-Rivières, contacted us in fall 2020. The agency wanted to offer local residents fun, original experiences they could enjoy over the Holidays.

Their business goals:

  • Promote downtown and merchants 
  • Work with the SDC to develop the concept and run the quests

Following discussions with the client, we agreed to create food quests to promote the local food scene.

We came up with a fun way to guide participants between the various points of interest and give them fast virtual games to enjoy during the food experience.

The food quest featured downtown restaurants. The games and riddles participants had to solve led them to tasting booths, where they got to sample some delicious food between each of the steps of the quest. This food experience was open to all and ran on Friday and Saturday evenings.

Result: The activity was so successful it was full every weekend.

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