Quest case study
Raiders of the Lost Axe
The story behind the experience
Parc Omega contacted us in spring 2022 about adding a new family activity. They wanted us to create an experience that would shine a light on what’s unique about the park as well as enhance and revitalize an underused trail.
Their business goals:
- Offer a new bilingual activity for families
- Encourage visitors to explore an area that wasn’t getting a lot of traffic
- Highlight information about the park’s animals
- Enhance the visitor experience without the need for staffing
3 major challenges involved in creating this quest:
- Revitalization: The activity was set up along a trail that’s not often used by park visitors. By adding an experience there, we gave people a good reason to use and enjoy the trail. It was a way to get families to discover or rediscover a whole other area of the park, enhancing and extending their visit.
- Free access: The park’s main goal was to add a new self-guided activity. That’s a big part of the appeal of our concepts, since families could enjoy the experience on their own whenever they wanted.
- Lack of staffing: Our experience is completely self-guided via our mobile app and doesn’t require any staff. Signs are set up on the trails to lead participants from challenge to challenge.
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Synopsis
You answer the emergency call from Polo, the guardian of Omega Park: an ax that belonged to none other than Jos Montferrand was stolen during the night!
The keeper tells you that the ax would have magical properties and that it would have been used to build the vast majority of the buildings in the park.
Will the players be able to help the keeper find the axe? Polo will guide you during your adventure but, be careful, several traps will be on your way…
Be careful and above all, good luck!
