Quest case study
Where is Morix?
The story behind the experience
In February 2021, La Mauricie National Park contacted us about making one of their walking trails more interesting, which was far away and didn’t get a lot of traffic.
Their business goals:
- Draw visitors to a trail that’s underused in summer
- Offer a fantastical story for visitors. (They already had a lot of activities about animals and plants.)
- Create a quest that blends in with the surrounding nature
After visiting the site and having many discussions with the Park team, we chose one of the stories the employees shared to create the quest: a family of foxes in Rivière-à-la-Pêche campground. The well-known family is often spotted at campsites throughout the summer, to the amazement and delight of campers of all ages who’ve heard about the foxes and hope they’re lucky enough to see them.
Based on this anecdote, we had the idea to create an entirely new character, the Morix, a creature that at one time would have been the park darling. But since the family of foxes stole the show, bitter Morix has been living alone for the last 20 years. The mission: find the Morix and convince him to come back to liven up the park!
We quickly developed a design document and presented it to the committee, including a synopsis of the quest along with the description, how it works and a visual of 5 game stations. Based on the initial positive feedback, we knew the quest would impress participants and spark their imagination.
The game was a big hit and the park was happy to extend it to summer 2022.
Over 21,200 people had fun looking for Morix in summer 2021!
From idea to execution
Synopsis
Formerly, in another era, long before the Camping de la Rivière-à-la-Pêche was founded, there was a special campsite: the Camping du Morix.
The Morix was a friendly beast that had moved into the Parc de la Mauricie. A tousled ball of fur, bursting with energy and above all, a great master in the art of having fun! Families flocked from all over the world to come and enjoy the fun games created by the Morix.
Laughter sensors installed everywhere collected the joyful giggles of the campers and the Morix redistributed these bursts of happiness through the forest with a giant laugh holder.
Then came a cute family of foxes… They took up residence right next to Camping du Morix and ended up stealing the show!
The baby foxes were so cute! Once friendly and welcoming, the Morix had suddenly become hermit and wild. He holed up in his cabin and no one saw him for years…
20 years later, you have the mission to go in search of the Morix in this forgotten part of the park and to convince him to come again to animate the visiting families.
