Quest case study
Ford escape room
The story behind the experience
In spring 2022, the Cinco marketing agency hired Atracktiv (who we’ve worked with for many years) to create an original activity for the general public.
The main goal was to promote the Ford brand in a fun, original way during the 2022 Festival d’été de Québec summer festival. The client wanted to offer an experience that would quickly grab people’s attention as they were walking on Grande Allée.
The Atracktiv team, which specializes in interactive technology, called on our expertise to create some fast, entertaining games to showcase two new car models in a fun new way.
We used escape game mechanics to create the Ford escape room.
Their business goals:
- Reflect the Ford brand values
- Use a fun game to showcase 2 new car models
- Respect and blend in with the FEQ atmosphere
- Grab people’s attention on Grande Allée during the FEQ
- Provide a 5-min max. escape-style game
- Give participants something to remember by surprising them with a special Ford gift at the end of the experience