Case study
Plaza St-Hubert Discovery Rally
The story behind the experience
After several years of major construction work, Plaza St-Hubert wanted to mark a new phase by revitalizing the site and promoting its unique identity. To highlight this transformation, a fun and unifying activity emerged as the ideal solution.
Their business goals:
- Offer a free activity accessible to all directly on Plaza St-Hubert.
- Highlight the site’s rich commercial history and architectural evolution through a fun and interactive approach.
- Encourage citizens, merchants, and visitors to rediscover the site.
The result: Discovery Rally of the Plaza St-Hubert
The quest offers participants an independent experience, punctuated with puzzles, challenges, and mini-games inspired by the history of the Plaza. Each station allows visitors to discover pieces of history from the past of different places, while encouraging urban exploration.
The trail helps revitalize the image of Plaza St-Hubert by creating a living link between collective memory and contemporary experience, accessible to families, curious visitors, strollers, and local history buffs.
Game Synopsis
Strolling through the Plaza has been a journey of discovery since 1954! Come take a stroll down Montreal’s most surprising street!
Have fun with gusto, take on challenges at full throttle with your friends, or stay zen in the face of the chaos of a blazer raid… let’s zoom in on the Plaza Rally!
Ten stations await you with mini-games for the whole family!
