Case study
The Strange Collection of Baron Horacio: A Quests To Go Adventure at the Zoo de Granby
The story behind the experience
For Halloween, the Zoo de Granby wanted to offer an immersive activity that stood apart from the traditional haunted house or themed decorations. The goal was clear: to create a family-friendly, original, and seasonal experience that would showcase the zoo’s grounds while sparking visitors’ imaginations.
With that in mind, our team designed The Strange Collection of Baron Horacio, an interactive adventure where legends, chills, and exotic creatures come together. Inspired by 19th-century explorer tales and cabinets of curiosities, the quest transforms the zoo’s pathways into a mystery-filled investigation, as visitors are tasked with tracking down the Baron’s strange creatures… after they escaped from a supernatural airship crash over Granby.
Their business goals:
- Bring the zoo to life during the Halloween season with a self-guided, immersive, and family-friendly activity
- Extend the length of visits by offering an interactive quest that complements the traditional zoo experience
- Surprise visitors with an activity that’s as intriguing as it is educational
The Strange Collection of Baron Horacio
The Strange Collection of Baron Horacio offers an adventure divided into six interactive stations, each tied to a different region of the world and featuring a signature creature.
Each station unlocks a unique game in the Quests To Go mobile app, blending challenges, storytelling, animations, and immersive soundscapes. Together, the stations form a cohesive narrative where fantasy, adventure, and education intertwine creating a memorable experience for the whole family.
This project sparked the imagination of both children and adults, while reinforcing the identity of the Granby Zoo as a place of innovation and discovery, even beyond the summer season.
Game Synopsis
Legend has it that a certain Baron Horacio, an eccentric 19th-century adventurer, traveled the globe aboard his massive airship, The Ambikair, in search of the world’s most terrifying, strange, or misunderstood creatures.
He didn’t go after the most powerful animals, but those that made local legends tremble: cursed serpents, shadow-eating bats, invisible chameleon lizards, corpse-feeding insects…
But on his final flight, on Halloween night, a supernatural storm struck his airship above Granby. The Ambikair crashed within the zoo’s walls.
The cages were shattered. The creatures escaped. But worse still, the spirits tied to those ancient legends came back to life as well…
Your mission: track down the Baron’s lost creatures… and uncover why some things were better left forgotten!