Case study
Coup de foudre local
The story behind the experience
The Réseau des Haltes gourmandes en Haute-Yamaska and Tourisme Granby approached us as part of their fall festival, Les Folies Gourmandes. Their goal was to bring a new twist to the event by enriching the participants’ experience, while offering a unique activity for festival regulars.
This is how “Coup de foudre local” was born, a discovery rally designed to create moments of togetherness for families or couples around local delicacies and the enchanting landscapes of Haute-Yamaska.
Their business goals:
- Offer participants an immersive and enriching experience centered around local products and participating businesses.
- Encourage visitors to take both tours.
- Stimulate purchases at participating businesses.
- Collect visitor data to improve future editions.
Synopsis
Being in a couple or a family means sharing everything: laughter, good food, sometimes even arguments that end in kisses… and more!
Test your bond with fun mini-games—and your taste buds with local products, thanks to the Coup de foudre local games and tours!
Two gourmet tours are available, each guiding you to the gems of the Haute-Yamaska region. Explore the region (and your relationship!) to discover gourmet destinations and enchanting sites!
The Coup de foudre local game offers you this unique opportunity to share culinary experiences while rediscovering the wonders of Haute-Yamaska. Together, awaken your senses and create lasting memories, tinged with local flavors and moments of togetherness.