
Case study
The Fitzbach Secrets
The story behind the experience
To celebrate the 30th anniversary of the Marie-Fitzbach Cultural Centre, the City of Saint-Georges wanted to create an original activity that would highlight the history of the institution and, more broadly, the story of the city itself.
Rather than offering a traditional tour, the municipal team chose an immersive and playful approach. And that’s how The Fitzbach Secrets experience was born: an interactive adventure that transforms the cultural centre into a true heritage playground.
Inspired by a treasure hunter universe, the quest invites both young and old to rediscover the site by following the trail of a mysterious figure from the past…

Their business goals:
- Share the history of Saint-Georges and the Marie-Fitzbach Cultural Centre in an engaging way, while celebrating its 30th anniversary
- Attract a broad audience, including families and youth, by offering a free, self-guided, and accessible on-site activity
- Enhance the local cultural scene with an original quest that blends heritage, puzzles, and storytelling
Game Synopsis
In the heart of Saint-Georges, a strange legend surrounds the Marie-Fitzbach Cultural Centre. They say the soul of the past still lingers there, hiding clues left behind by those who shaped its history.
Recently, a mysterious letter was found near the main entrance. Signed by someone named “Louis J.,” it speaks of an ancient riddle… and a hidden treasure within the building.
But beware, only the most curious and sharp-minded will uncover the secret.
The result : The Fitzbach Secrets
The Fitzbach Secrets quest offers an interactive experience through four games spread across different areas of the cultural centre. Equipped with their phones and guided by our mobile app, visitors must solve a series of puzzles and challenges inspired by real historical facts, each rooted in the space itself: the library, the iconic statue of Saint George, a wall of mysterious symbols, and an old motto engraved at the entrance.
Designed as a heritage treasure hunt, the game blends immersive storytelling, observation, visual puzzles, and logic games in an atmosphere of mystery and discovery.
This self-guided activity, available at any time, invites the public to rediscover the cultural centre in a whole new way, while highlighting its rich heritage through the power of play.






